Instagram is a smartphone app which allows users to immediately snap and upload pictures and then edit them in a snap with a distinctive set of filters, as well as a custom tilt-shift function (3-D effect) which makes them stand out from other apps. The app has grown in the fastest way than any other mobile application and is probably the reason that the person who is in line behind your at Starbuck’s is taking a shot of their pastry display with no obvious reason. Instagram is addictive and has millions of iPhone and Android users who are hooked. If the public travels your company should be following.
If you’re the CEO of your company , or the smm panel india person who is responsible for marketing and branding, you must know about the following 6 reasons why Instagram is the perfect platform for your company:
Instagram is Instantaneous
There’s no waiting until you return to your workplace or home to make the most of Instagram for building brand. Utilizing either your iPhone or Android camera, you take the image, edit it, upload, and add comments (remember to include #hashtag keywords) and share the photo the post on your profile in minutes.
No Duplicate Accounts Needed
Contrary to Facebook or Google+ where you’re required to create a long personal profile before being able to establish a page for your brand You can immediately join as an account on Instagram without having to worry about consequences. It’s an easy to set up.
Everyone Has an Inner-Photographer
A lot of business proprietors aren’t sure in utilizing social media to increase their customer base for majority of the time due to the fact that they do not have the ability to communicate or are able to sharpen their creativity to create content marketing. However, everyone loves taking photos and, let’s face it – nearly everyone believes that we’re good with the camera. Even though darkroom results can show otherwise, the simplicity and precise editing features of Instagram could transform you into your own Herb Ritts for your content marketing for products or services.
It Makes Your Brand Look Interesting
This is the wonderful thing of using Instagram to promote your service or product. The filters on Instagram make office supplies providers, garbage removal services even online marketers look stylish. Make use of Instagram to showcase your service or product and also your company’s image by recording photos of your office environment. Instagram albums bring the brand a personality in a way unlike any other social platform has been able to achieve until now.
Create a Location Page for Your Business
Google Places and the new Google+ Local Pages for business have demonstrated the value for having an actual address connected to your company’s online presence. Instagram’s integration with Foursquare’s Foursquare location database lets you geotag the exact location where the picture took from (i.e. your office or place of business) that allows it to be included on the page for location on Instagram. If people are browsing Instagram images based on their the location of your business and come across something that is appealing to them in your area, you could find a new customer. If your business’s location isn’t included, you can include your company in the Foursquare and Instagram databases.
It’s Easier to get Followers
Since you aren’t able to publish URLs on Instagram so the users won’t feel like they’re receiving a lot of spam when they follow your account for your business. If you post frequently pictures that are interesting and highlight your products or services on Instagram the people are more likely to follow you on Instagram than every different Social Network. It is easier for you to create the brand’s reputation by building a number of followers. Because Instagram can easily connect to you Facebook or Twitter account, it can help these social networks to grow for you too. The same principles of social media marketing are in place you must connect on (comment or “like”) and follow your customers first. On Instagram the users actually follow the other way.
While it’s not offering the link opportunities that many internet marketers are in love with, Instagram is the easiest and most enjoyable social sharing platform and can be an incredible tool in creating your brand’s image and also in building brand recognition among your customers online.